Social marketing is an often misunderstood form of marketing that is reaping huge rewards for website owners who use it. Most webmasters who understand it, even while being very new to social marketing, are seeing results like: social proof
1. Higher search engine rankings for their top keywords
2. More rankings of additional keywords or “long tail” keyword phrases
3. More link popularity from sites linking on their own accord
4. More link popularity from social media sites
5. More activity on their blogs, such as more commenting and interaction
6. Direct traffic from incoming links on social media sites (One good StumbleUpon.com submission can net thousands of visitors alone.)
7. Fast traffic increases and steady growth in unique visitors month after month
8. An increase in subscribers and sales. Social traffic, properly acquired, is very warm to your message and products.
The problem for most people when thinking about social marketing, after getting a taste of all the hundreds of sites there are to interact with, is becoming overwhelmed and paralyzed into inaction.
They assume established social marketers gained their “social authority” in a short period of time. This is simply not true. Although the opportunities for driving serious traffic and rankings from hundreds of social sites exists, it is an embarrassment of riches.
And it cannot be conquered over night. It is a gradual process you manage with all your other responsibilities and grow as time allows.
What I encourage my clients to do is set aside enough time each day to get one more link, participate in one more conversation, or sign up for one more account on a social site.
A little goes a long way and social marketing is not an “all or nothing” situation. After some time you will become established on the social sites you need to have a presence on. And you will have a schedule that allows you to keep up with your other work while adding this extremely powerful marketing method to the mix.
10 Steps For Starting a Social Marketing Campaign
1. Schedule a bit of time each day to do some new things. Don’t just say you are going to do them. Write the time into your day and follow through.
2. Sign up for the major social news sites: Digg.com, Propeller.com, Mixx.com. Fill out your profile page completely and hold back on submitting your own stuff until you’ve really done a good job submitting, voting, and commenting on stories not directly related to your site.
In fact, BE a real presence and don’t try to push your own content onto the networks you belong to. It should feel and be natural and you will know what “natural is on each network by participating, commenting, voting and getting a general sense of what members think is good and bad content. Watch their comments and votes and you will know how to proceed with your own site’s content from there.
3. If you don’t have a blog, you must install one immediately. This is not an option. It is an absolute necessity on today’s web. Our company uses WordPress and recommends it over any other blogging platform, and it can be installed easily by you or your webmaster.