How to Build ROI – While Working On SEO Strategies

Building ROI is the main goal when someone starts his business or spends money. Here we will focus more on Building ROI with SEO strategies- when discussing pain points with prospective clients google search volume api – see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance.

Failing to employ a framework “See Think Do Care” (STDC) framework – or indeed, Google’s Micro-moment mobile variation, which explicitly uses the STDC framework for KPI measurement – is surely not planning for success in 2017.

So how can we, as marketers, do better for our clients? I have my own framework for mapping SEO strategy down to hard £ (or $) impact.

Start With The Growth: Kill brand!

Before thinking about attribution or STDC, let’s consider SEO fundamentals. If we include brand terms in our assessment of performance, we are looping in all sorts of other marketing activities which we should not be taking credit for. So: filter out brand.

How do we achieve that in practical terms? Google Search Console allows you to quickly and simply filter based on terms or partial terms, like a simple REGEX function. So, great! We can simply run exclusions based on the simplest version of our brand term, and we are done.

We only have 90 days data from Google right now. So, either we use a handy TARDIS to go back in time and collect the last year’s worth of data to do a year-on-year comparison to smooth out growth variation due to market seasonality… or, we accept we can’t run year-on-year with brand filtering until this time next year (or more precisely, in 360-90=270 days time). Of course, this is assuming we consistently export and stash Search Console data for our own analysis.

By the way, if you need a hand with that part, I’ve written about exporting Search Console data before.

Even with no TARDIS-delivered historic data, we can at least take the last 90 days percentage brand rate and remove an equivalent percentage from the organic traffic coming into our website as a starting point for the current generic performance delivery.

From there, we can measure the improvement in total click volume from generics over time and apportion that across ongoing organic traffic performance. This will essentially measure incremental improvement from our start date that is delivered by generic term performance improvement.

Step one, complete. We have objective measurement of overall improvement in organic performance excluding brand. That means any remaining performance improvement comes from activity you would expect to find in a solid SEO strategy: content adjustment, ranking improvement, SERP click-through rate improvement, etc.

Take it to the Awesome Revenue Part

Now that we have a moving objective view on organic performance, we can map back to revenue in our analytics package of choice. I’d like to assume all sites have well set up, fully tagged, e-commerce enabled (or revenue-attributed) event tracking in place. If that’s not the case, take an action and get on it!

Mapping to revenue should then be easy. Next, we should take into account any costs you are incurring with your agency. A simple ROAS – (Revenue – Cost) / Cost) – approach is to take our generic-only tracked uplift and compare it back to your agency cost at whatever rate you wish. Typically, it’s worth assessing this weekly or monthly. Higher frequencies are useful for higher spends.

More useful, however, is to move beyond ROAS to true ROI. To achieve that, you need to know your average profit margin for revenue sold. Doing this to the category level is usually enough to start focusing your keyphrase strategy in the right areas – where ROAS looks good, but low margins means ROI is negative.

So in simple terms, think of your ROI calculation as (Profit – Cost) / Cost, a subtle but important difference required to ensure you are driving profitable growth.

And Finally: Build in Attribution

At this stage, you are exporting web analytics data that is showing incremental organic improvement mapped to generic growth, and you are looking at reporting that maps from keyphrases to their revenue delivered with an ROI calculation on top to show if you are picking the right battles.

Now it’s time to improve our accuracy by removing our SEO silo and allowing ourselves to fit into the full, multi-channel, customer conversion path.

In simple terms, the aim now is to pick an attribution model that most closely matches your typical customer conversion path, and apply it. You can get a sense for that by looking at the MCF report in Google Analytics (or using API export and analysis in Adobe). You can tweak the session analysis period to reflect if your product typically enjoys a fast STDC process, or a multi-month STDC path.

A typical model that works well is a blend of time decay and position-based, which you can mock up as a custom model.

And of course, if you are on the Google stack, you can also take advantage of their newly announced free AI attribution analysis tool.

If you are serious about attribution accuracy, there are limitations to Google’s approach: It doesn’t easily ingest non-digital marketing data silos to reflect the true attribution picture, and of course Google Analytics (not to mention Omniture) are built on sessions rather than customers. So there is an approximation there.

If you want to get serious about AI analysis that is truly granular to individual customers, then you have just shown interest in my favorite topic, and I’d be glad to chat about the latest tech in that area – and indeed, that seems like a good subject for future columns!

Sanju 2018 Hindi Full Movie Watch HD Movies Online Free Download

Sanju is a 2018 Indian biographical film directed by Rajkumar Hirani and written by Hirani and Abhijat Joshi. ดูหนังออนไลน์ฟรี It was jointly produced by Hirani and Vidhu Vinod Chopra under the banners Rajkumar Hirani Films and Vinod Chopra Films respectively. The film stars Ranbir Kapoor as Indian actor Sanjay Dutt, and the story follows through various stages of Dutt’s life. The film features an ensemble cast with Paresh Rawal, Vicky Kaushal, Manisha Koirala, Dia Mirza, Sonam Kapoor, Anushka Sharma and Jim Sarbh playing pivotal roles.

In a conversation with Hirani, Dutt shared anecdotes from his life, which the former found intriguing and prompted him to make a film based on Dutt’s life. It was titled Sanju after the nickname Dutt’s mother Nargis used to call him. Principal photography began in January 2017 and was completed by January 2018. The film’s soundtrack was composed by Rohan-Rohan and Vikram Montrose with A. R. Rahman as a guest composer. Fox Star Studios acquired the distribution rights of the film.

Sanju was released worldwide on 29 June 2018. It received mostly positive reviews from critics, who praised Kapoor’s performance as Dutt but were divided on the performances of the rest of the cast and the film’s accuracy. The film registered the highest opening for any film released in India in 2018.

Plot
D. Triparthi, a biographer, attempts to write a biography on Sanjay Dutt, comparing him with Mahatma Gandhi. An angry Dutt has him thrown out. The court delivers its verdict regarding the 1993 Bombay bombings and sentences Dutt to jail for violating Terrorist and Disruptive Activities Act. Manyata Dutt approaches Winnie Diaz, a London-based writer, to write Dutt’s biography to present his story to the public. Although unwilling at first, Winnie is threatened by Zubin Mistry, a drug lord to not write the biography, which, on the contrary, intrigues her and compels her to do so. Winnie first interviews Dutt, and his life in early years is revealed in a flashback.

The son of Sunil Dutt and Nargis, Sanjay’s father plans to launch him with the film Rocky to help Sanjay establish an acting career in Bollywood. Upset with his father’s decision, Sanjay is encouraged by his friend Mistry to try drugs for the first time. Sanjay discovers that his mother Nargis is suffering from cancer and taken to New York for treatment. This sparks his descent into alcoholism and drug-addiction. Sanjay meets Kamlesh Kapasi in New York, and they become quick friends. His drug addiction eventually results in the break-up with his girlfriend Ruby. Nargis passes away 3 days before the release of Rocky. Sanjay agrees to attend a rehabilitation centre in the United States, and eventually recovers.

The later part of Dutt’s life is narrated by his friend Kamlesh. In the 1990s, Sanjay has built a muscular body, inciting comparisons with Muhammad Ali. After the Babri Masjid demolition, he acquires three AK-56 rifles to protect his father and sister Priya Dutt. A series of bombings occur in Bombay shortly herafter. Sanjay is arrested in 1993 for possession of illegal arms for which he is convicted and sentenced to imprisonment for 5 years. then after completing it, is released in February 2016.

Cast
Ranbir Kapoor as Sanjay “Sanju” Dutt
Paresh Rawal as Sunil Dutt, Sanju’s father
Vicky Kaushal as Kamlesh “Kamli” Kanhaiyalal Kapasi
Manisha Koirala as Nargis, Sanju’s mother
Dia Mirza as Manyata Dutt, Sanju’s wife
Sonam Kapoor as Ruby
Anushka Sharma as Winnie Diaz, a biographer
Jim Sarbh as Zubin Mistry
Karishma Tanna as Pinky
Boman Irani as Ruby’s father
Sayaji Shinde as Bandu Dada
Aditi Gautam as Priya Dutt, Sanju’s sister
Ashwin Mushran as an event manager
Anjan Srivastav as a minister
Prakash Belawadi as a newspaper editor
Mahesh Manjrekar as himself
Tabu as herself
Arshad Warsi as himself
Sanjay Dutt as himself

Development

Director Rajkumar Hirani was first prompted to create a film based on Sanjay Dutt’s life by the latter’s wife Manyata Dutt in a casual conversation, an offer he refused, reasoning that “Sanju’s world is very different from my world”.] In an interview with Daily News & Analysis, Hirani revealed what eventually prompted him to create a film based on Sanjay Dutt’s life: “He was lonely. Manyata was in hospital and he used to go there and then come home to an empty house. So, he was just venting, speaking straight from the heart. And, he started giving me anecdotes that were just gems for a filmmaker”. In regards to gaining resources in constructing the film, Hirani said, “… we sat for a crazy amount of time and recorded everything… I also met others who knew him – journalists, cops, relatives and friends. I felt there was a movie that should be told.” In an interview with DNA After Hrs, Hirani confirmed that the film was named Sanju after a lot of deliberation as Nargis, Sanjay’s mother, used to call him ‘Sanju’.

Producer Vidhu Vinod Chopra was not a part of the project when Hirani initially approached him to produce the film. At first, Chopra was of the opinion that “it was hogwash… but when we started researching all that he’s said – from the 308 girlfriends he had to how he begged on the streets of US for the money to buy a bus ticket – we realised that everything he had told us was true!”. Hirani had a pre-condition with Dutt that if the latter requested to change any lines or scenes, he “would not make it”, upon which Dutt allowed Hirani to make the film in his accord. He was okay with Hirani not glorifying him in the film. Hirani showed aspects of Dutt’s life that the public would not have known, such as “what was happening in the Dutt household when Sanju was accused of the crime? What was his father going through? What was happening with his sisters? How were his friends reacting? Later I met his sisters, Namrata and Priya, brother-in-law Kumar Gaurav and US-based friend Paresh Ghelani.” Hirani stated, “The film is not about his romance. It has primarily two tracks, one is the gun story and the other is the drugs story and how he fought these two battles.”

Speaking about Dutt’s journey, Kapoor revealed in an interview with Filmfare that the biopic will reach out to the audience by teaching them something. He stated that “It will talk about human flaws, the emotional father-son story, his relationship with his best friend, with the women in his life. It’s emotional, it’s funny, it’s sad, it’s bittersweet. The youth have a lot to learn from his mistakes.” He also confirmed that “it’s not a propaganda film” intending to glorify Dutt. Kapoor also revealed that for him the hardest aspect of playing the role was to give himself the confidence to go ahead with the project. For him, Sanjay Dutt is “a flawed but a wonderful person… a pop icon” and that’s why it “was scary.”

In an interview with Rajeev Masand, Hirani disclosed that the story-telling procedure was “challenging as it’s not a story of an achiever” as most biopics are based on a heroic personality, yet Dutt is known for his tragedies and losses. He noted that “you can’t really tamper” and that the main scripting challenge was fitting “a very anecdotal story in a structured format”. Writer Abhijat Joshi also revealed that there was no “deliberate” attempt to make Dutt’s character sympathetic to the audience. Instead the team realised having listened to all the anecdotes conveyed by Dutt that it’s a “very engaging, incredibly fascinating” story based on a “conflicted person, a flawed person” who “deserved empathy”. Hirani then confirmed that he has “put out the truth” which includes “good things and bad things”. In another interview, Hirani also revealed that like his other films, Sanju would also deliver a social message: “there is the father-son story, a friendship and one is a question mark. For the last one, you’ll have to see the film. Hirani also revealed that he did initially get “attracted to all the anecdotes [that Dutt was conveying]” but soon “realized it was not enough – we had to be able to string it all together.” which led him to come to the conclusion that “people need to know is his gun story, because it is important. If there is no gun story, there is no biopic” which then in turn formed the “spine” of the film.

Casting
Actor Ranbir Kapoor was Hirani’s first choice to play Dutt’s character. Hirani stated, “I first thought of Ranbir and went straight to him and I can tell you, we were right.”. He also stated that he thought Kapoor is a fantastic actor and “at the perfect age.”[18] He further revealed the similarities and differences between Dutt and Kapoor stating that “they have lived the life of actors all through. Ranbir is not someone from outside the industry who came here to be a hero. In a sense, it was easier for me to see him as Sanju.” He also revealed that Ranbir Kapoor worked very hard to get the correct physicality, spending days watching videos “to strike the right balance” Initially Kapoor was reluctant to portray the role. However, he agreed once “he saw the angle of the story” and that the story “broke certain notions I had about him “. Kapoor also revealed that his initial “hesitation” about playing Dutt’s role was that he is “still so relevant today” and is a “superstar” who is “working in movies today… has lots to achieve and lots to do”. Chopra was also reluctant to produce the film with Kapoor in the lead role, as he believed Ranveer Singh would’ve been a better fit to Dutt’s part by having the “flamboyance, the emotional depth as well as the ability to change himself completely to play Sanjay Dutt.”. Chopra however, “had to kind of eat words” once shooting began and he witnessed Kapoor’s capabilities playing Dutt. Kapoor responded to Chopra’s comments by stating that he was “very happy” to be a part of the film as it came at a time where “he was really in need of inspiration.” Like Kapoor, Koirala was also “scepital” about playing a mother to Kapoor due to the fear of being “typecast.”

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Gambling Online Rules – What Do You Need To Know?

It would be easy to assume that online gambling is a simple concept, but before you give it a try, you should be aware of a few gambling online rules. Thankfully there are not too many rules for qq online gambling at an online casino, but a couple of them are very important, so take note.

  • One of the most important gambling online rules is that all players must be 18 years of age before they can play at an online casino. In simple terms, if you are not yet 18, you will not be allowed to play.
  • If you wish to gamble for money at casino on the Internet, you will be required to open an online money account and deposit some cash in it. If you are unable do this, you will only have access to the free games. The methods of depositing money will vary between different online casinos, so check the rules before you play, just in case you cannot adhere to the conditions.
  • US online gambling laws are very ambiguous, which means that some casinos do not allow US players to participate in their games. Always check the terms and conditions before you open an account to deposit money if you are based in the US.
  • The gambling online rules governing new player bonuses will vary between different casinos online, so check the small print before you play.

Always remember, the gambling online rules are partly there to protect your interests, so as long as you abide by them, you can still have lots of fun gambling online.

Learn How Live Dealer Casino Games Work

Live dealer games are one of the more interesting and noted trends which have been happening in the last few years in the online casino industry. situs judi online terbaik Live casino games were initially developed about 10 years ago as a niche type game primarily targeting the Asian markets, who expressed a demand for such a type of games. In the time that has passed since then, live casino games have changed, developed and evolved quite a lot, making them as popular, exciting and lucrative in the Western world, especially in the UK and Europe.

Live dealer casino games are in fact online casino games where the player is actually engaging in a real live game hosted either at a real B&M casino or at a studio. The cards are dealt by a real live dealer who has been especially trained to host such games and players can see exactly what is happening in the game and enjoy as much as possible the excitement and action similar to what they would experience at a bricks and mortar casino.

In the early days of the internet, many land based casino players, eager to try out the new medium of gambling online, didn’t do so for two main reasons. The first being that they did not feel comfortable with providing their credit card details to some online entity they could not see or touch. The second was that players generally didn’t trust the random number generators (RNG), which are the “engine” behind all online casinos. Many people believed that the RNG was fixed and in the favor of the online casino, thus making the chances of you losing all your money almost certain. At a land based casino, players could see the cards and the dealers and feel the action on the casino floor. The fact that they were dealing with real live people made the whole business believable. Having a machine deal the cards instead of a person was unthinkable in those days! This forced the online casino software providers to come up with a solution; live dealer games where the player could see the dealer and the action at the casino, just from the comfort of his own home while playing at an online casino.

The first live dealer casino games were rather limited and didn’t quite offer the player experience the online casino software companies hoped for, especially due to technical and technological reasons. Video streaming was extremely slow due to narrow the narrow band width that existed in those days and the result on the players’ end was not the excitement and glamour on the real Vegas casino floors. Due to this, live casino games did not become as popular as the developers and casino operators hoped for. Luckily, developments in bandwidth and video streaming have contributed largely to the ability of software providers to improve and enhance live casino games closing the gap between the dream and vision to reality.

Most online casinos don’t develop their games in-house and purchase a license from a company that develops the software for online casinos. The leading software developers that offer live casino games are Playtech, Microgaming and Evolution Gaming and they generally operate them for their licensees, either from a TV studio or from a real land based casino. This means that you will probably see the same live casino games at different online casinos. The reason for this is that the operating costs are higher than the standard RNG powered games. The result is that this is the only business model so far that has proven itself profitable to both the software developers and the online casino operators.

Online casinos generally offer a narrow selection of live dealer games, namely roulette, blackjack, baccarat, sic bo and casino hold’em. Roulette and blackjack are the most popular by far.

When getting started with live dealer casino games you are required to choose the table and dealer you prefer. Dealers are usually very good looking women; however there are also a few handsome men around to keep the ladies coming back for more. The live dealer manages the game, just like at a land based casino and they are all extremely well trained and knowledgeable as they need to deal with many things at the same time. If you have the sound on the computer turned on you will be able to hear all the ongoings in the studio and even the live dealer wishing you luck.

Almost all live dealer casinos are regulated and are based in the UK, Ireland and Eastern Europe. The hands dealt to players are random and the game is super fair just like at a land based casino and you can see everything with your eyes.

Bonus and promotion wise, there are rarely any offered by online casinos, however the regular bonuses and promos apply to the live casino games, just like any other.

What Are 3 Risk-Free Ways to Make Money Online Completely Free?

Hundreds of opportunities are available for the right people to make money online for free. Most segments of business are covered and individual skill sets and aptitude towards the particular job would determine the right choice for you. Let us consider some of these opportunities. Web Design Ottawa

1. Graphic designing

Email flyers, company logos, landing pages, invitation cards are some of the areas which involve graphic designing. If you can create those wonderful graphics and deliver them on time to the needy customers, several opportunities are present on the internet. You will have to access these assignments, study the customers’ requirements and place a bid with your price. Most of these customers have repeat orders and if you are careful with the deliverables, you should expect repeat orders.

2. Banner design

This is another lucrative area. Several advertisers and website owners frequently need electronic banners for the purpose of advertising. If you have the ability to design these banners, understand the customers’ needs advertised through several freelance websites. By placing a competitive bid, you will improve the chances of winning the bid and make money online for free.

3. Product brochures

Most physical products need brochures to promote them in the market place. Engineering, pharmaceutical, consumer goods, and there is an endless of products which need brochures. You could be living and working out of Ottawa or Mumbai and still creating beautiful product brochures for your customers in Orlando or London. This is only a representative list of ways to make money online for free and you can browse the web for several other enticing options.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Eight Benefits of a Spray-on Bed liner for Your Truck

Whether you utilize your car to carry material for industrial use, or you aid loved ones relocate furniture when they ask, your vehicle bed is put to the test every single time you load it up.

Often utilizing your vehicle bed is functional, yet it can also be harmful. Luckily, there’s likewise a reasonable method to shield your vehicle bed from damages.

Rather than increasing the wear and tear on your bed, think about installing a spray-on bedliner. SPRAY ON BEDLINERS A high-grade bedliner could conserve you from all type of future headaches and repair work prices.

Spray-on bedliners are helpful for many factors. Continue reading to find out about the leading eight.

1. UV PROTECTION

Specifically if you stay in a location where the summer temperature climbs, you’re most likely knowledgeable about the destructive ultraviolet (UV) radiation as well as heat can give any vehicle.

After long periods, UV rays mainly make your vehicle or vehicle look broken. Not only can the rays fracture your vehicle’s paint job, however they can also make the color of paint discolor. Both negative effects create your truck to look older and also more diminish.

Secure your truck from UV rays with a top notch spray-on bed liner. Test results have actually proven that spray on bed liners have the toughness to ward off around 80% of UV rays.

2. PRESERVES THE VALUE OF YOUR VEHICLE

Several things enter into maintaining the value of your car for when you intend to market it later.

Having any quantity of damage can create your car to lose economic worth gradually. Be clever concerning protecting the marketing worth of your truck with a spray on bed liner.

Reducing the threat aspect of more wear and tear after making use of the vehicle bed will conserve your automobile’s value for a more extensive amount of time. Even if you only plan to keep the automobile for a few years, having a bed liner can guarantee you don’t lose excessive of its worth by simply using your truck bed for its objective of hauling!

3. SHIELDS TRUCK BED AGAINST CORROSION

Beneath the paint work on your car, there’s the steel framework. The paint is there to secure the metal from air and also water, both of which can trigger the steel to corrosion.

Oxidation is a natural process that takes place when steel is revealed to air for a prolonged quantity of time. It after that starts to corrode, which can both lower the cars and truck’s value and ultimately trigger inner lorry damage.

Relocating large equipment or furniture around ways, you’re consistently putting anxiety on the paint work of your truck bed. As soon as there is damage to that paint work, the steel underneath is revealed to the elements.

It would help if you stayed clear of car corrosion in as lots of ways as possible. This can be performed with a high-quality spray on bed liner.

4. TOP QUALITY SPRAY ON BED LINERS ARE NON-SLIP

Transporting large products like devices or furniture can often harm your vehicle bed itself. Whenever you’re moving those huge things, you intend to keep them protected as well.

Bedliners are a great method to prevent continuous moving throughout transport. This is because the best ones are non-slip, minimizing the probability of damaging goods, even when you take those sharp turns along the route.

The truth that they’re non-slip additionally better protects your vehicle bed. This quality is one of the leading reasons a bed liner could profit your vehicle.

5. IT LOOKS COOL!

Whether or not we such as to admit it, looks matter! The good news is, the smooth aesthetic of a spray on bed liner appears pretty amazing.

Not only is the product itself a smooth surface, however it additionally looks sophisticated. Make sure it’s clear that you understand exactly what you’re doing when you carry huge products in your truck bed.

Avoid subjecting those awful marks that come from damaged beds. Paint could be damaged, as well as larger damages could develop a much more pitiable appearance in the bed of your vehicle.

Obtaining a bedliner ensures that the ragged appearance of a torn truck bed is covered with a high-quality, securing product. Flaunt just how seriously you take using as well as preserving your truck.

6. LOW MAINTENANCE

Possibly among the most significant advantages of obtaining a bed liner for your truck is its long-term comfort. Not needing to manage broken paints and twisted steel normally can save you a great deal of future migraines.

After fitting and setting up the bedliner in your truck bed, you don’t have to agonize about it much afterwards. Bedliners seriously reduce the amount of repair work and also maintenance your vehicle will require total.

Additionally, you won’t need to spend a lot time fixing the tools and also furniture you’re walking around. Both are less most likely to slip, which likewise adds to the low subsistence quality of bedliners.

7. CUSTOMIZED FIT

One more benefit of getting a spray on bed liner is that it will fit your truck bed completely. The ease of spraying the material right on to your bed is that there is no area for area in between it and also your vehicle.

You’ll still be able to utilize basically the whole original dimension of your vehicle bed. Depending upon the material, you just could need to fret about the bedliner adding what is generally less than an inch to your bed. The thickest locations of the bedliner will certainly be on the floor of the truck bed to ensure that it can stop even more damages from hefty items.

8. REPARABILITY

The last benefit of obtaining a spray on bed liner is that unlike drop-in linings, a Spray-in coating can be fixed must it come to be dagandLinex.

FINAL THOUGHT

You are worthy of to have your vehicle shielded from the components as well as from carrying large items. As opposed to worrying about prospective damages to your car, we motivate you to think about personalized bed liner solutions from a firm such as ArmorThane.

The Google Over Optimization Penalty and My Google Penalty Checker Checklist

SEO is all about walking a tightrope of doing just enough but not overdoing the optimization of your site. The latter part of that statement is punishable by the Google over optimization penalty. google rank checker keyword

It got to this point because initially rudimentary search engines needed people to blatantly use tags to identify what their content was so that the search engines could organize it accordingly. Like with everything else in life, eventually enough people found a way to exploit the variety of factors which search engines used to rank a web page. Enter the Google over optimization penalty.

The reasoning for this penalty is straight forward and understandable. Google doesn’t want to reward a website whose sole purpose appears to be satisfying Google before their users. Example, “my content is crap BUT I’ve still got tons and tons of links to my content… don’t ask me how I got them”.

This looks and feels fishy, and Google considers links as one of their Google ranking factors, so they don’t like giving out high and visible rankings to crappy sites and only finding out after the fact that they did this, so they’ve tightened up on over optimization.

Google Penalty Checker

Here is my Google Penalty Checker Checklist – a list of things which can get you in trouble in terms of over optimization.

  • Don’t use the exact same anchor text when creating links back to a page, vary it up a bit with variations and LSI keywords.
  • If you are creating lots of links to your site from the same IP address, this tells Google that it’s one computer which is spamming, AKA this does not look natural.
  • If your website uses one or multiple unscrupulous SEO techniques to boost rankings, Google can catch on to it and punish your site. This includes cloaking, doorway pages, buying links, using spammy link building tools, keyword stuffing, and other unnatural link building techniques.
  • Building links too quickly or out of character for your site, meaning you average 5-10 new links to your site each day, then out of nowhere you pick up hundreds or thousands of links the next day.
  • Anything which doesn’t look natural in terms of SEO. No matter what you’re doing when involving SEO with your site, make it (or make it look) as natural possible.

Again, remember that the user comes first in your mind and the search engine second, do this and you’ll remain unpenalized and will enjoy rewarding rankings in time.

Three Analytics Dashboards You Can’t Live Without

Analytics dashboards basically summarize complex information into charts and graphs so that you can make decisions about how to manage your website(s). dashboard for seo companies You can create your own dashboards based on the type of information you need, but, especially if you are fairly new in the online arena, using a pre-made analytics dashboard may be a better fit. These are three dashboards that provide great information and are easy to use. I would recommend them for anyone who is wanting to increase traffic to their page or pages.

Chartbeat – First, there is Chartbeat. Chartbeat is good if you have a website that consists of a few pages of static content. You can log in at any time to get a bird’s eye view of what is happening on your page. Data includes where viewers came from and what they are clicking on. The system also tracks the amount of time that each user is spending on each section of the page. You will get data on people reading your website on a particular page as well as how many “idle” users you have who are not really doing anything on the page. The data provided by Chartbeat really helps you get an idea of when, where, and how users are reaching your site, which helps you know how to adjust your content or SEO strategy accordingly.

HootSuite – Second, there is HootSuite. This is a premier dashboard for companies wanting data on their social media results or performance. The dashboard is especially useful if you are on Facebook and Twitter more often than a blog or a website. It doubles as a social media dashboard as well as an analytics dashboard. The HootSuite dashboard also pulls in data from Google Analytics and Facebook Insights to tell you how campaigns are impacting the clicks you get on your home websites.

Parse.ly Dash – Finally, there is Parse.ly Dash. If your website has lots of content and you are striving for major visibility online, then this is probably your best bet. It is considered a “predictive dashboard” that looks closely at what is trending now and how to capitalize on what everyone is talking about in real-time. The analytics provided by the dashboard categorize every page on your site and you can sort content on your page to get a good idea of where everyone is looking and what sort of content you will need to produce to increase traffic. The dashboard is so advanced that it can actually suggest what topics your website should write about and what trends are up and coming.

Thinking About Buying an Established Business? – Where Can You Go to Buy a Business?

Buying a business can be a little overwhelming. There are many places which list businesses for sale. The most obvious places to start are of course is locally, buy a business in Newspapers and trade magazines; talk to business brokers, and ask your accountant or business adviser if they know of any potential businesses on the market.

Also, research ‘businesses for sale’ using your web access. It is a good idea to list your requirements online and receive instant notification when something suitable comes on to the market.

If you are already in business and are looking at strategic acquisitions, you may find word of mouth a useful method – through customers, competitors and suppliers. Naturally this depends on the relationship you have with them.

Every once in a while you may come across a business you would just love to own that is not for sale and wonder how to approach the business owner.This type of sale happens more often than you would expect, but it must be done in the correct manner to ensure you buy at the right price.

1. Buying a Business – What type of business can you see yourself owning and working in?

If you are not sure and have not had a great amount of exposure to small business your first step is to find out more on the life of a small business owner, have a chat with some business owners and find out how their first few months were when they were new to the business. How has buying a business changed their lives and what advice could they provide. Was their motivation to work in the business or run it at arms length?

Straight talk – unless you are looking at buying the business do not ever ask them personal questions such as how much the business turns over or anything regarding their financials as that is like someone asking you how much you get paid. Do not be hesitant to approach a business owner; you will be surprised just how much assistance business owners are willing to give you if you are genuine and transparent about it. It is a good idea to be prepared and have a couple of questions ready ahead of time, by being tactful and considerate you will get some great insights on operating a business from successful business owners!

2. Buying a Business – Are you a first time business buyer?

It is very normal for first time business buyers to start feeling overwhelmed and a little hesitant about buying a business, if this is the case you might be more comfortable taking a look at a franchise. Many first time business buyers feel that buying a franchise reduces the risk and provides them with additional and ongoing support from the franchisor.

3. Buying a Business – Discover hundreds of different types of businesses for sale

Business buying and selling websites are popping up all over the place which is great for you. There are many sites to look at, here is a few tips to help you research: – Use a search engine like Google and make sure you are ‘Googling’ in the Google site associated with the country you are looking to buy a business. e.g.buy a business(Australia). This will show your local country pages first, making it easier to get to where you want fast.

– If you do not know what type of business you would like to buy, simply search for businesses for sale in the geographical area of choice.
– If you have a clear idea on the type of business you would like to buy then simply type the exact business for sale and geographical area.
– Make sure you do not miss the Businesses for Sale By Owner sites – Google shows a healthy list of them, our research indicates that over 30% of the businesses offered for sale are for sale by the owner (you may see the abbreviation FSBO or DIY ) so Google the abbreviation. Many smart business owners are now acquiring all the skills and information they need to successfully sell their own business without a business broker. This could be a huge benefit to you as the business buyer.

Buying a business successfully is really quite simple when you have all the information and a helping hand to guide you through the process without making avoidable mistakes. It is important to ensure you have as much information as possible because, in most cases, the business broker is working for the seller/owner. You can be one step ahead at all time armed with all the information and a business valuation tool will put you in the very best possible buying position for a win/win outcome.