Singapore receives over 10 million tourists every year that spend more than S$14.8 billion dollars, adding to the city-state’s economic and commercial growth. This makes Singapore one of the most popular tourist destinations in Asia, inviting tourists not only from neighboring countries like the Philippines, Taiwan, Korea and China but also people from the US and Europe. printing in singapore To answer the demand caused by this booming number of tourists, TOUCH Singapore was born.
TOUCH Singapore was created by Wham Media, a media consultancy focusing on helping large companies reach out to tourists and foreign investors. It is a one-stop solution kiosk with an interactive touch screen. It can be found in the lobbies of three to five star hotels all across Singapore. Touch Singapore was officially launched last June 1, 2009. After a few months, it was made available to many hotels including Windsor Hotel, Hotel RE, Quality Hotel, Berjaya Duxton and Robertson Quay Hotel.
The network provides an updated directory of tourist attractions, shopping malls, wining and dining restaurants, nightspots like bars and discos, landmarks and historical sites, museums and parliament buildings, schools and universities, relaxation spas and massage parlors and even hospitals and clinics. Tourists can also book city tours, call for taxi cabs, rent cars and schedule an appointment for a spa treatment without any hassles. Tourists can even print all the information they need for free just with a touch of a button!
This service provides a very easy and hassle-free way of obtaining information in a little span of time. In a world where people are always in a hurry and have no time to spare for unnecessary delays, a program that supports this concept of quick but reliable service is highly appropriate.
The main aim of TOUCH Singapore according to Malcolm De Silva, Managing Director of WHAM Media, is to make this product one of the cornerstones of tourism in Singapore and eventually around the world. A product like this will uplift Singapore’s stance in the global tourism market and will reintroduce it in a more competitive light as a noteworthy destination that is not only physically beautiful but is tourist-friendly as well.
Isaiah Tan, Executive Director of Wham Media, explained that in a fast-changing world we have now, tourists need to be supplied with an up-to-date information that is highly accurate and dependable, something that brochures and the print media could not satisfy anymore. Tourists can check out the latest changes and updates with flight schedules, currency exchange, weather, world time and important news and current events with the use of this network. TOUCH Singapore provides a very convenient digital access to needed data and assures a new kind of cyber hospitality.
Wham Media plans to have more than 10,000 kiosks not only in Singapore, but also in hotels all around the world within five years time. As of August 1, 2009, hotels that have installed this kiosk in their lobbies are the Swissotel the Stamford, Fairmont, Peninsular Excelsior, Paramount Hotel and Lion City Hotel.